Who loves e.l.f. Cosmetics?
Can I get a show of hands? I’m definitely waving mine in the air!
This super budget friendly brand has been delivering flawless makeup looks since it was founded in June of 2004. Founders Joseph Shamah and Scott Vincent Borba originally met at a party in 2002. Borba, an L.A. Beauty Industry Veteran and then NYU Business Student Shamah combined their mutual enthusiasm for a creating high quality inexpensive cosmetics line. Thus, e.l.f. Cosmetics ( short for Eyes, Lips, Face ) was born. The initial idea for such a brand came from the duo witnessing women driving luxury automobiles such as Mercedes Benz and BMW’s buying bargain priced cosmetics in Los Angeles 99 cent stores.
Today, that mantra still exists and the company is going strong. One of e.l.f. Cosmetics’ claim to fame is being affordable enough that a person could outfit their entire face ( primer, foundation, eyes, lips, etc ) for less than what one bottle of high-end department store foundation costs. The brand also stays on top of upcoming trends and beauty looks to keep their offerings and collections fresh and fun.
If you’re looking to switch out your Summer look for a new one for Fall on a budget, then e.l.f. Cosmetics is the brand for you. Here are some of my favorite picks for Fall 2018:
1. e.l.f. Best Friend Eyeshadow Duo in Bestie Brown
This duo is perfect for switching from bright summer corals and oranges to warm, fall neutrals. Browns are appropriate year round, but Fall is really their time to shine.
2. e.l.f. Hydrating Bubble Mask
No, this isn’t a makeup item, but it is a must for the upcoming Fall and Winter seasons. Our skin tends to get more dry in the cooler months, which is why having a jar ( or two ) of this mask on hand is an intelligent move. You can use it daily or once or twice a week, depending on your skin needs and concerns.
3. e.l.f. HD Undereye Setting Powder
This sheer Undereye Setting Powder is perfect for brightening your undereye area. Everyone is different, but I notice my under eye area tends to be a bit darker during the Fall and Winter seasons. Adding a touch of this to your routine will get rid of those circles and help you look bright eyed and fresh faced.
4. e.l.f. Lip Primer and Plumper ( Clear )
Big, bold lips are in vogue for this fall, and having a good primer is very important. I love this e.l.f. Lip Primer and Plumper. It’s clear, so you can both prime and plump your lips with one tool. Definitely worth having one or two in your stash for this Fall.
5. e.l.f. Glow on the Go Selfie Light
I love that e.l.f. has a very affordable and portable selfie light in their collection! You definitely want to grab one of these so you can share your gorgeous fall makeup looks with the world!
What e.l.f. Cosmetics products do you have in your makeup bag? Share with us on social media and use hashtag #Just4GirlsPK! Don’t forget to follow us on Facebook, Instagram and Twitter for the latest updates!
If you liked this article, please check out Lips, Lips, Lips: Application Tips for Different Lip Shapes.