*DISCLAIMER* – I am not a snob anymore in regards to makeup. When it comes to online cosmetics shopping in Pakistan I used to go out of my way to buy makeup that was made abroad in the USA or UK. I would avoid makeup from anywhere else. Spending time in Pakistan you become aware that sometimes when you buy cosmetics they are not original or authentic. When things are not original you have to question what ingredients are used and if the product is actually safe. Luckily, one day I stumbled onto Just4Girls.pk. Here is a site claiming they only sell 100% real, authentic cosmetics and skincare. I was very skeptical at first because many companies claim this, but are obviously lying. What made me believe in the authenticity of Just4Girls is that they have over 3,000 verified reviews on their website by real customers. These verified reviews gave me confidence to browse and buy makeup that I would usually buy overseas. Moving forward, remember how I said I wouldn’t try products unless they were from overseas, well all that changed.
On Just4Girls I was introduced to hundreds of makeup brands that I have never even heard of, moreover some were even Pakistani brands. I was browsing through the brands they carry on their site and the very first one that stuck out to me was Atiqa Odho. I have heard this name, but I couldn’t place it. I asked my mom about her and that’s how my admiration for Atiqa Odho began. For the past thirty years she has been a force to reckon with. She has excelled in both modeling and acting in Pakistan before she fell back into her first love – makeup. In 2004 she ventured into the beauty business to revolutionize the cosmetics industry in Pakistan. Due to her experience in the entertainment world she has been exposed to renowned artists and stylists. She then collaborated with them and launched her own brand. The best part of Odho and her brand is that it was created entirely with the South Asian woman in mind. The colors and hues she creates are meant for beautiful Asian skin; to help it glow, shine and pop!
Now I want to share with you my absolute fav products from her incredible line: