If you are not familiar with Physicians Formula yet, please listen up ladies! Physicians Formula was created in 1937 by leading allergist Dr. Frank Crandall. He created the brand with his wife in mind who was allergic to most makeup due to her sensitive skin. Since the brand’s conception they have stuck to their mission of creating “healthy beauty.” Which means their products are carefully crafted and thoroughly tested to meet their own rigorous requirements: hypoallergenic and safe for sensitive skin. They go above and beyond to make sure their cosmetics do not contain 150+ known harsh chemicals and ingredients used by other makeup companies. Also it’s 100% cruelty-free, so no testing on our furry friends.
Physicians Formula is a bit on the pricier side but still a very much affordable brand. You end up paying 200-300 more rupees on any given product, but let me tell you it is WORTH IT! Most companies are not fixated on the ingredients they are placing in their cosmetics. This is harmful for daily makeup wearers due to the excess amount of toxins and harmful parabens that are being absorbed by the skin. Physicians Formula ethos is ensuring that their customers are wearing hypoallergenic, non-irritative makeup. The best part is that all their products are noncomedogenic, meaning that it will not clog pores or cause blemishes.
Now I want to tell you about my favorite products that are offered on Just4Girls.pk, Pakistan’s leading online retailer of makeup and skincare.
Physicians Formula Argan Wear Ultra-Nourishing Argan Oil Bronzer (PKR 1,499) – This cult favorite bronzer is packed with nourishing ingredients that deliver a stellar glow as if you were prancing on the wild beaches of Zanzibar. Infused with pure argan oil, which will leave you skin feeling soft and with improved tone and texture. Go ahead, dash some on your face and collarbones to create a summer sun-kissed look.
Physicians Formula Organic Wear Lash Boosting (PKR 999) – 100% natural mascara! I have sensitive eyes that get easily irritated by mascara so I have starting using this. Why I personally love this mascara is because it is concocted using only natural ingredients. It enhances the appearance of your lashes making them longer and thicker.
Physicians Formula Shimmer Strips Extreme Shimmer Shadow & Liner – Glam Nude (PKR 1,799) – I love these highly pigmented liquid-powder eye shadow palettes. Glam Nude is my absolute favorite because it contains six daring nude colors that are so versatile than can be worn day or night. Each shade contains reflective shimmer/sparkle for your inner diva. The bonus is the liner that accompanies.
Physicians Formula The Healthy Lip Velvet Finish (PKR 1,499) – This lippie is getting praise from all around the beauty world. It’s a matte lipstick that delivers and beyond. It’s everything you want your lipstick to be: highly pigmented, vibrant finish (not flat), lasts for hours and smudge proof. Available in four delicious colors; they are made up with a blend of avocado oil, hyaluronic acid, and essential vitamins, which leave your lips feeling incredible.