The New Kid On The Block: W7 Cosmetics

This Post
Share on facebook

We live in a day and age when people want things quick and cheap. This could not be more evident than in the cosmetics world. With everything becoming readily available at our fingertips we don’t need to look too far or wide for what we want. If you are a traditionalist this whole fast beauty thing might make your stomach turn. For all the rest of us budget conscious shoppers this is a dream come true. There are a whole slew of beauty brands in the last 10-20 years who have hit the scene with a similar motto – great quality makeup for a fraction of the price. Think NYX, Wet n Wild, E.L.F., MUA, Makeup Revolution; I could seriously go on forever. The aforementioned brands are households names or on the fast track of becoming one in Pakistan, UK, and USA.

I want to introduce to the new kid in town, W7 Cosmetics. Hailing from London, this brand is unique but also similar to brands such as Sleek Makeup, Barry M, and MUA. W7 was the brainchild of two men who have been in the cosmetics industry for over 40 years. In 2002 they launched their cosmetics collection and it has expanded beyond the UK and Europe to also Australia and Asia. W7’s soapbox is, “that every woman should have access to an extensive range of high quality cosmetics at an affordable price.” This is not an original motto when it comes to affordable beauty, but it’s still a motto that grabs attention when you need to watch how your dollar bills fall. Their tagline is simple “Who Will You Be Today?” I think this really stands out because we all have multiple facets in our personality; sometimes we want to be cute other times we want to be dramatic or daring. So whoever you want to be today, there are multiple products within this line to match that. One thing I always watch out for when purchasing cosmetics is making sure it 100% cruelty free and this line is. It’s 2018; we don’t need to be doing that anymore.

Now getting into the fun stuff! What all does W7 carry within its range: foundation, lipstick, nail polish, gloss, eye shadow, palettes, mascara, blush etc. Moreover, they even have an Ebony Collection for tan and deeper skin tones. Diversity makes the world go round, I’m so happy other cosmetics company besides Fenty Beauty is diversifying their lines.

Checkout some of the standouts from the W7 range:

W7 Cosmetics It’s A Matte Made In Heaven Heavenly Matte Foundation (PKR 1,090)

[easy-image-collage id=1941]

W7 Cosmetics Brightening Face Powder – Candy Floss (PKR 990)

W7 Cosmetics Fruity Lip Balm Tin (PKR 790)


[easy-image-collage id=1947]

W7 Glowcomotion Shimmer Highlighter Eyeshadow (PKR 1,090)


[easy-image-collage id=1951]

W7 Cosmetics Lemon Meringue Anti Redness Eyelid Primer (PKR 990)

W7 Cosmetics Mega Matte Lips (PKR 790)


[easy-image-collage id=1957]


These are just a few items from W7 Cosmetics that are offered on; Pakistan’s number online shop for all things beauty. If you haven’t already go checkout W7 Cosmetics today! Let us know what you think; email me at

Share This Post

Related Posts