The Tone Adjusting Face Primer is your secret weapon to a flawless face. This silky formula leaves your face with a natural matte finish. Apply this primer to help minimize the appearance of blemishes and enjoy makeup that blends smoothly and lasts all day. The primer preps your face with a smoothing layer under a light powder application, but is also the perfect prep for a fuller coverage makeup look. e.l.f. makes the best of beauty accessible to every eye, lip, and face. Your originality is infinite, and we are inspired by what makes you unique. From the early explorer to the trend-obsessed beauty junkie—glam or bare faced, minimalist, maximalist and every look in between—we are for every eye, lip, and face. Proud to be 100% vegan and cruelty-free, worldwide.