Fenty Beauty by Rihanna was created with the promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, they created formulas that work for all skin types and pinpoint universal shades. Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers to ultimately "make skin look like skin." Most importantly, Rihanna creates makeup to inspire, to have fun with, and that never pressures or feels like a uniform. It is about feeling free enough to take chances, take risks, and dare to do something new or different.