Gorgeous Cosmetics is an Australian luxury cosmetics brand founded in 1999. Brand creator, Australian Makeup Artist, David McConnell, used the beauty brand at the Academy of Makeup (his makeup artistry school), thus introducing the brand to thousands of MUA’s. As word spread throughout the industry about Gorgeous Cosmetics, the brand’s popularity and cult-following grew rapidly. Since the brand was a line endorsed by professional artists as well as affordable, approachable and easy to use, Gorgeous Cosmetics launched in retail makeup boutiques across Australia in 2005. By 2016, the brand had gone global with popularity skyrocketing after being featured on the hit TV show “Keeping up with the Kardasians.” Today, the socially active, cruelty free and ecologically aware brand continues to grow and enjoy success worldwide.