Lime Crime

Lime Crime do beauty differently. As a cult-status, digital-first makeup and hair color brand, they unleash what makes you unique. The mission is to create products and experiences that transport you to a magical world where you can express yourself unapologetically, experiment with every color of the rainbow, and escape from looking like everyone else. They are known for creating colorful trends and innovations that have taken the industry by storm, from their famed Velvetines, one of the first liquid matte lipsticks, to the best-selling Venus palettes--which started the reddish grunge rage, to the sparkle of Diamond Crushers to the award-winning Unicorn Hair Color.

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