Luscious was founded with the purpose of creating high quality cosmetics with an affordable price tag, but without ever compromising on ingredients or ethics. They custom formulate each product, mindful of sourcing the best ingredients from certified suppliers around the world to create clean, safe, skin-loving makeup that complements your skincare. Our key formulators are super-talented women who love makeup as much as you do, applying cutting edge R&D science and safety testing protocols while maintaining their fabulous, signature color payoff and performance. As a women-led indie brand, they are passionate about creating easy to use, functional products you’ll want to use every single day. Lipsticks that hydrate and treat lips, powders that balance oil and banish shine, setting sprays with nourishing skin care elements to lock in your makeup artistry, all without ever losing sight of our ultimate goals: confidence, glamour, fun!