Color Balm Crayon lip balm applies easily to give you a pop of bright, juicy color. Get ready to shock with a pop of bright, juicy color and 12 hours of hydration for irresistibly kissable lips. Step 1. Begin to apply the crayon in the center of the upper lip, and slide it towards the ends following the contour of the mouth. Step 2. Glide the crayon over the entire lower lip.