MUA (Makeup Academy) is the go-to brand for an on trend, affordable, and high quality makeup. Their in-house makeup expertise and passion means that they strive to deliver the hottest and most exciting items on the market for the ultimate beauty devotee, all of which are 100% cruelty free! Their company values are innovation, education, and integrity, which guide everything that they do. They bring new trends and makeup ideas from around the world, never charging more than needed do that their makeup stays affordable for all. They educate by sharing all that they know to enable women to create their own looks, providing great products for all skin types for every occasion. Most importantly, they bring integrity and respect to their work. They will always be cruelty free, meaning their products are never tested on animals. MUA do minimal retouching of photos, so their products are shown in real life situations, always striving to do better.