Rimmel celebrates those who remix, blend, and boldly make beauty their own. You’re not rebelling against societal norms or bucking the trends. You’re comfortable enough in your own skin to experiment and create what works for YOU. They believe that street beauty is an attitude that’s centered on a personal desire for authenticity. They take inspiration from the world around us to remix and make it into something all their own. Rimmel dares you to be your edgier self. They keep innovating to re-shape convention, create new looks, to give you the tools to explore new versions of your look.